‘Beer School’

Following on from Brewing Up A Business I continued my reading on the beer business. Beer School is written by Steve Hindy & Tom Potter, founders of the Brooklyn Brewery. Whilst still a business book it’s a lighter read than Brewing Up A Business with a more anecdotal writing style. Having faced visits from the mob & armed robberies they certainly have anecdotes to tell. Still, they use all their stories to illustrate business principles. Hindy & Potter are both good writers and their method of each chapter being written by one of them with the conclusion being added by the other works well.

The initial path that the Hindy & Potter chose of having their beer contract brewed for them is not the path I’d like to take. Whether or not it’s advantageous commercially or not I’d prefer to start smaller, initially brewing the beer myself and growing gradually. I also prefer the method used by many of linking the brewery to a brew pub. Twin revenue streams make financial sense and the ability to interact with your customers on a nightly basis is not only invaluable but should also be rewarding.

If you are reading from the beer business perspective then you should read both Brewing Up A Business and Beer School but if you’re reading purely from an interest in beer then you’ll probably find Beer School more a more fun read. Having just read two books from people who have succeeded in starting breweries I could benefit from reading about someone who failed but most people tend not to trumpet their failures.

Now back to the brew in front of me.

Half Moon Bay Brewing Company

Half Moon Bay Brewing LogoWith the Bay Area sweltering in 100 degree heat at the weekend, Ealish (official PlanetSeth wife) and I headed to the coast to cool down. We hoped to find a quiet spot with some shade where we could sit & read but fortunately it was so busy that we ended up at the Half Moon Bay Brewing Company.

My first pint was their current brewer’s special Summit Special IPA. This is brewed with the trendy hop of the moment, the Summit. It’s good, very good. It’s enticing copper appearance shouts drink me (well this one did at least) and the closer to your lips it gets the better it is. The rich floral hop aroma smacks you with a plethora of citrus notes and then the taste hits you. Gorgeous grapefruity, tangeriney hoppiness. I think I like the summit hop. A lot.

Feeling I should sample a range my second and unfortunately last pint was their regular IPA, the Pillar Point IPA. It was lighter both in colour and aroma than the Summit Special. It seemed closer to a Burton style IPA than to the American version. The hop character was more muted and though some citrus zing was noticeable some was the traditional Burton character. A tasty beer without a doubt but a bit of a come down from the peak of the Summit.

If you can get along to HMB Brewing before the Summit Special runs out I highly recommend you do. Highway 1 from San Francisco is still closed at Devil’s Slide but it is due to reopen August 4th. If you’re in the city it’s worth the extra effort you’ll have to make to get their.

Time to wean myself back on to my old friend the Cascade hop.

Vino Locale

Ealish (the official PlanetSeth wife) & I called into Vino Locale last night for a drink before deciding where to eat. Vino Locale (which for the language challenged means local wine) may sound a unconventional place to talk about in a beer blog but it is certainly worth a visit. When Ealish & I first started going to Vino Locale they were sticking closely to their aim for serving local wines and local foods, where local means about a 50 mile radius. They also exhibit local artists. Once we got to know the owners I began to suggest that they should also stock local beers. Whether or not my efforts were a factor I don’t know but they now stock a range of high quality local beers.

I forgot to note down their entire beer menu but managed to sample two different ales on this occasion. Both were from the Farmhouse Brewing Company in Gilroy. I had the Two Tractor Ale & Ealish had the Saison 7. Two Tractor (I love the name) is an American style pale. It is coppery in colour with a hoppy aroma with hints of citrus that suggests Cascade hops. It’s flavour is hoppy without reaching IPA levels though the bitterness of the hops stands out more the aroma. I enjoyed it but Ealish found it a little too bitter for her tastes. Saison 7 as you may guess from the name is a saison; a Belgian summer ale. It had a floral smell, almost like a Belgian wheat beer such a Hoegaarden. Light and indeed summery it had a nutty rather than hoppy finish. Very refreshing.

Vino Locale is well worth experiencing whether for the beer or for the wine which is also excellent and well priced. Their food is exceedingly tasty though at the nibbly end of the scale so if you have a real hunger you may need to order several items. The place has a great ambience with a lovely patio to the rear which is just perfect for relaxing on a summer evening. To top it all off, the owners Randy & Harry are two of the nicest people you could ever hope to meet, their staff being just as equally amenable & efficient.

I guess I’ll have to pop back to record the remainder of their beer menu. I suppose I can have one whilst I am there.

‘Brewing Up A Business’

Picture of the bookI recently read Brewing Up A Business written by Sam Calagione, the founder of the Dogfish Head Craft Brewery. Dogfish Head is an innovative micro brewery based in Delaware that professes to brew ‘Off-centered ales, for off-centered people’. They are known for making strong beers with bold flavours.

I’m reading all the beer books I can get my hands on at the moment as research for ‘the plan’. Brewing Up A Business is the first book I’ve read that deals with the business side of brewing. It is clear in reading the book that Sam is very passionate about his company and the beer that they produce. His book however is predominantly a business book that just happens to use stories from a brewery for it’s real life examples. Whilst not exclusively about starting a brewery its advice is definitely aimed at entrepreneurs starting a business in a field that they are passionate about. There are a lot of lessons that I can take from the book but there would be just a many if he had instead started a company making chocolates. The greatest thing it gives me though is inspiration. That it is possible.

The book did also give the thirst for some Dogfish Head ale but unfortunately they’re not distributed in California so I’ll have to manage with something else. I wonder what I’ve got in the fridge.

Gordon Biersch Trip

Gordon Biersch Bottle CapSo I’ve just got back from Gordon Biersch (the original one in Palo Alto, CA). I only live four blocks so I go every couple of weeks or so. I used to go more often but that’s another story that I’ll save for later.

I started with their current seasonal beer, the Sommerfest. It is billed as a Kolsch style ale though most would think it a lager. Light golden in colour it has a faint but sweet malt fragrance. Flavourwise it is light with a little fruitiness but no discernable hop character. There are faint elements of the banana character often found in a wheat beer. There’s not a lot of body to the beer nor much carbonation. Overall, refreshing and easy to drink but neither particularly distinctive or tasty.

Next up was Gordon Biersch’s flagship beer, the Marzen. It’s rich mahogany colour raises expectations of a rich flavourful beer but it’s toffeeish malty aroma is lacking any complexity in flavour to back it up. It has little body or effervescence. The Marzen was never my favourite style of beer but I’m sure it used to be better than this.

Onto the Schwarzbier. Like the name suggests it is black (or really, really dark brown) but that’s pretty much it as far as this beer goes. It has negligible aroma, a thin roasted malt flavour and watery mouth feel.

Last up on this particular evening was the Hefeweizen. Like all hefeweizens it is an wheat beer left unfiltered so that the yeast remains. The yeast gives a haze to it’s yellowy brown colour. The GB hefe exhibits the classic citrusy banana aroma that characterises the style. A taste of the beer delivers citrus with some vanilla, a little clove and a wallop of banana. It has a pleasant palette with a slight tingle on the tongue. Definitely the best beer of the night.

It is true to say that Gordon Biersch has never been my favourite brewery as their beers tend to be dominated by a malty character whilst my taste run to the hoppier end of the scale. This withstanding I still believe that their beers have dropped in quality of the last couple of years. They seem much thinner and less characterful than they used to. Whether this was an intentional move to make them more accessible to the average beer drinker or just a drop in standards it is hard to say.

So why do I still go to Gordon Biersch ? I go because the staff are friendly & helpful and the places with better beer in Palo Alto are either dives or more expensive for the food. There is no perfect bar in Palo Alto so compromises have to be made and unfortunately sometimes it is the quality of the beer that has to be compromised.

Anyway, now that I’m home I can have an IPA to add the hops that were missing from the GB beers.

The Curse of BevMo

I (or rather Ealish & I) seem incapable of shopping at Beverages & More without spending at least twice as much as we had planned. We go in thinking “Ok, we’ll just pick up a couple of bottles of wine & a two six-packs of beer”. Then the curse of BevMo hits. You may know it yourself. It strikes in two ways: the “oooh, that looks interesting, I think I’ll try some of that” effect and the “that’s cheap we’d better get some of that” effect. The best part of an hour later and our $40 dollar shopping trip has turned into a $160 one.

It’s not that we mind and it certainly hasn’t stopped us shopping at BevMo. We’ve just scaled down how much we plan to buy before entering the store so that we don’t need multiple trolleys. Maybe next time I’ll try using their handy order online & collect from the store service so that I can see how much my running tally is before I check out.

Now I must open another beer. I need to make some room in the fridge for my next BevMo trip.

Independence Beer

Sam Adams Brewer Patriot BottlesAs a representative of the former colonial powers I thought I should honour Independence Day by drinking the most patriotic American beer I could find. I found the Samuel Adams Brewer Patriot Collection at Whole Foods.

The collection comprises four different bottles in the styles prevalent at the time of American Independence. I’m not usually a huge fan of Sam Adams but it seemed an interesting selection so I thought I’d give it a try.

The first bottle was Traditional Ginger Honey Ale. Sweet but not cloying with a subtle ginger flavour, the wild honey & lemon peel balanced each other nicely. It had a light natural haze that accentuated it’s old style appearance. Very refreshing.

Next up was George Washington Porter®. Brewed with licorice, smoked malt & East Kent Goldings hops. Licorice ? Nasty. I don’t like licorice but I couldn’t specifically taste the licorice. But it was still nasty. A really unpleasantly bitter flavour.

Thankfully James Madison™ Dark Wheat Ale was a much more drinkable. Slightly smoky with an agreeably smooth but effervescent tingle in your mouth. Refreshing with a enjoyable though indistinct wheat beer meets porter flavour.

Finishing up was the 1790 Root Beer Brew™. Really nasty. Even nastier than the Licorice Porter. But then I don’t like root beer either so maybe if you like root beer you might love it.

Overall thought I think the collection was greater than the sum of its parts. You might think from my distaste for two of the beers that I didn’t like the collection but that would be missing the point. It is, I think, meant as a curiosity whose value lies in how interesting it is rather than as something that you drink on a regular basis. In this it is an unqualified success and Samuel Adams should be commended for this. You wouldn’t catch me buying it again but then again if next year they try some other flavours, maybe.

I think I’ll have an IPA to take the taste of that root beer away.

Beer of the Week No. 1 – Sierra Nevada Pale Ale

Sierra Nevada BottleAhhh, Sierra Nevada Pale Ale. The beer that allows me to live in California. As a Brit in the SF Bay Area I have come to view the ubiquitous ‘Sierra’ as a safety net. It’s not that I don’t drink it by choice when I have other options, anything but. There are always a few bottles in my beer fridge and I often ignore more esoteric beers at my regular haunts to opt for its refreshing taste. The thing with Sierra is that I can rely on it being available in almost any bar or restaurant. If it’s the type of place that has a choice of three beers, two will be mass-market blandness but the third will be Sierra Nevada. If a place doesn’t have Sierra it will instead likely have two or more quality beers to choose from.

If you don’t know Sierra Nevada Pale Ale, you really should. It is perhaps the best balanced beer in the USA, if not the world. Crisp and fruity with a wonderful Cascade hops aroma. It’s just so easy to drink. Crafted in Chico from the ‘holy quadity’; barley, hops, yeast & water it is one of the beers that kick-started the American craft beer revolution. I think I’ll have another one.